Be Incredible Bites:

• Fear of failure is often worse than failure itself.

• Taking action feels better than worrying about what might happen.

• The only way to beat the fear of starting is to start.

The Imagination Trap

The mind plays tricks. The thought of failing feels heavy—like the world will collapse if things don’t work out. But when failure happens, it rarely feels that dramatic.

Shaan Puri once said, “The fear of failure is way greater than the way that you feel when it actually happens.” Once failure strikes, you’re already thinking about the next step. The dread fades because you’re too busy moving forward.

Momentum Heals Fear

Failure feels heavier when you’re stuck in your head. But once you’re in motion, the weight lifts. Momentum shifts your focus from fear to action, and the imagined worst-case scenario rarely plays out.

Jeff Bezos described the early days of Amazon as “eating glass and staring into the abyss.” Even with the uncertainty, he kept going. Action quiets fear. When you’re moving, doubt has less room to grow.

The Critics in Your Life

Fear of failure doesn’t always start with you. Sometimes, it comes from the people closest to you. Puri points out, “Your family and friends will say that every girl you ever date is not good enough—except for the one time you find a girl that you're actually going to marry. Or that this business idea won't work and you might have nine failures.”

Criticism often comes from love or caution, but it can snuff out the small flame of motivation you’re trying to protect. Even when you’re just beginning, that early spark is fragile.

Protect it. You can listen to their advice but remember BELIEF in your path and ability. Don't let them put out your little ember.

What If You Just Started?

Think about the worst thing that could happen if you fail. Most of the time, it’s not as bad as the fear makes it seem. If you fail, you learn. If you never start, nothing changes.

Starting isn’t about erasing fear. It’s about acting in spite of it.